April 9, 2019
SEM/PPC (Search Engine Marketing or Pay Per Click):
In addition to SEO, SEM is a another way to internet marketing that involves the promotion of websites by increasing their visibilty in search engine results pages primarily through paid advertising. For this we need to pay a certain amount to google in return to which google puts your website on first page listing (according to the bid) while search result is done. SEM helps us to increase the visibility of our product and services without site optimization or even without having any website.